With the advent of the Industrial Revolution, in the 18th century, the face of the West changed forever: The economy went from being based on agriculture to being mainly composed of industry and large-scale production. People started to escape from the countryside toward the cities to work in factories and become useful workforce to serve the new economic system. We all know how it ended (or started): overpopulated cities, overcrowded slums, unhealthy environment, child exploitation, hunger, poverty, crime; people started to become more and more alienated, isolated and depressed, which caused a worrying increase in alcohol and drugs consumption to temporarily escape from the disappointing reality. A life in contact with nature started to become the prerogative of few privileged people, “real life” by then only took place in the grey cities. The rise of Capitalism had begun.